Brevant Sementes
Agronomist's Day
01 / CONTEXT
To celebrate Agronomist's Day, professionals were invited to share the reasons they chose agronomy. Their stories inspired the lyrics of an original song, 'It Must Be an Agronomist,' turning the participants into co-authors of a track released across audio platforms and social media.
The campaign featured an exclusive gift for participants: AI-generated illustrations inspired by their personal memories. The initiative became the most shared post in the brand's history and won 'Best Creation' and 'Best of the Best' at the 2024 ABEMD Awards (via HouseCricket).
Generative AI2024 ABEMD AwardHouseCricket