Social Media Post
CORTEVA AGRISCIENCE

Social Media Post

01 / CONTEXT

Developed as a social media opportunity for the 2026 Fifa World Cup, this concept draws a direct line between Corteva's Cotton Line and the iconic Brazilian jersey, showing that the farmer's dedication is what literally dresses the fan's passion.

The art direction focuses on the emotional impact of the classic 'badge-kissing' gesture, bridging the gap between hard work in the fields and passion in the stands. Although unreleased, the project highlights rapid creative ideation capabilities.

Generative AIArt DirectionProactive PitchSocial Media
Key Visual Algodão
Key Visual Algodão
Key Visual Algodão