CORTEVA
Coffee Key Visual
01 / CONTEXT
Developed as a conceptual Key Visual for Corteva's Coffee Product line, this project materializes scientific innovation applied to cultivation. The metaphor of a vitrified coffee bean translates the high-tech protection that preserves the fruit's integrity and value.
The art direction combines sophistication and a futuristic tone, delivering a premium aesthetic that positions the brand as a leader in the agricultural segment.
Key VisualArt DirectionGenerative AI