Pasture Line 65 Years KV
CORTEVA AGRISCIENCE

Pasture Line 65 Years KV

01 / CONTEXT

Corteva's Pasture was celebrating its 65th anniversary in Brazil and needed a high-impact visual concept for the milestone. The challenge was to stand out in a market heavily saturated with generic pasture and cattle imagery.

The concept encompasses the entire livestock production chain, from soil care to the forests surrounding the productive area. Using an abstract, surrealist approach, the key visual tells a story that transcends the traditional visual boundaries of livestock.

Key VisualArt DirectionGenerative AI
Visão geral da campanha Linha PASTAGEM 65 Anos, Corteva
Anúncio para campanha Linha PASTAGEM 65 Anos, Corteva