Wheat Key Visual
CORTEVA AGRISCIENCE

Wheat Key Visual

01 / CONTEXT

Within Corteva Agriscience, wheat culture lacked a dedicated communication strategy for its specific crop protection products. The project required an educational approach focused on soil care and management to drive higher productivity.

In Brazil, wheat is traditionally planted after the soybean harvest. The concept leverages this familiar crop rotation cycle, demonstrating to farmers that a productive harvest also demands strong, well-protected soil.

Key VisualArt DirectionGenerative AIUnreleased Concept
Visão geral da campanha Linha Trigo, Corteva
Anúncio para campanha Linha Trigo, Corteva