XT-S Key Visual
CORTEVA AGRISCIENCE

XT-S Key Visual

01 / CONTEXT

For the launch of Corteva's new weed control technology for pastures, the challenge was to visualize the product's deep-root action. The solution inverted traditional agricultural perspectives by placing the viewer underground to reveal the technology's efficiency.

Developed in partnership with a 3D modeling studio, the project included art direction and oversight across all production stages—from refining plant anatomy and soil textures to lighting and technology absorption flows.

Key VisualArt Direction3D Production
Key Visual XT-S
Key Visual XT-S
Key Visual XT-S
Key Visual XT-S